I am part of the Baby Boom generation. As you know, this is the generation that created change simply by its sheer number. Throughout the 1950s and 1960s, the number of hospital maternity beds grew, as did elementary schools, high schools, and eventually the number of spaces in universities and colleges. As young adults, we put flowers in our hair, sang folk songs, demanded that women be given opportunities, and read books about everything from climate change to going “back to the land.” This is the generation that came of age in a time of incredible social change. We are, generally speaking, an optimistic generation.
The term Boomer was renamed by Moses Znaimer as the Zoomer generation. Mr. Znaimer is a co-founder and former head of City, the first independent television station in Toronto, Canada, and the current head of ZoomerMedia. I think that he is onto something that can help us. Every day, across North America, 10,000 zoomers are turning 65 years old. That’s not a typo. Every day, 10,000 people are reaching retirement age (or part-time work age). Marketers know this very well as the media bombards this group with anti-aging products, life-style alternatives, and consumer goods of every kind. While the size of this group, as it ages, is creating some hand-wringing related to health care costs, it is also a generation of generosity.
What do Boomers want? The same thing that they have always wanted – to make the world a better place, to live lives that matter, and to make a difference.
This is the group that is filling cruise ships, gyms, later life learning classrooms, and tours and travel groups. You have a lot to offer this group – Circle projects, Branch projects, International projects, fellowship and fun. Reach out and find them, and be prepared to benefit from their work and life experience and their determination.